People Like Us —
Name The Bias

Campaign Design, Typography, Title Design

This 2025 campaign for People Like Us through Worth Your While was created to raise awareness of the ethnicity pay and opportunity gap.

Non-white and minority workers in the UK continue to face systemic inequalities that affect their wages and career opportunities and may have to send up to 60% more applications than white workers to even get an interview.

An OOH campaign launched alongside a powerful spoken word film featuring poet Yasmin Ali as part of a motion to address inequality that was put in front of Parliament. These images represent a selection of development concepts alongside the finals which were on display around London.

Full project credits below.
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Design Director: Craig Ward
Production company: new—land
Video Director & Art Director: Naghmeh Pour
Executive Producers: Sara Samsøe & Thor Brammer
Director of Photography: Jasper Spanning
Producer: Sofia Klitgaard
Production Manager: Julie Seifert
Production Assistant: Ida Elena Lindemann
Agency: Worth Your While
Creative Director/Partner: Tim Pashen
Creative Director/Partner: Lukas Lund
Copywriters: Y.A Poet (Yasmin Ali) & Tim Pashen
Creatives: Jakob Hjulström & Malou Ruotsalainen
Art Director: Katrine Winblad
Chief Strategy Officer: Tali Madsen
Account Manager: Celina Ranum Aagaard
Account Manager: Christine Gyrsting Lorentzen