Shepherd VFX

Brand Identity, Motion Design

Shepherd VFX are a boutique LA finishing house founded in Santa Monica in 2019, originally under the name Shape + Light. With clients including Adidas, Google, Nike and Meta Rayban, a forward thinking, flexible and dynamic identity was required to announce their rename in 2024.

Created procedurally using physics simulations in Cinema4D, the identity is designed to never appear the same way twice, reflecting the team’s bespoke approach to projects.