Xie Xie

Creative Direction, Brand Design, Branding, Brand Expression, Guidelines, Art Direction, Web Design

Ahead of a collaboration with Alexander Wang for Berlin Fashion Week, Xie Xie - a boutique, family owned Taiwanese tea firm - required a complete 360º rebrand and redesign of all of their assets.

This included the central identity, website, packaging, art direction and various pieces of collateral, even going so far as to consult on their store design, pictured, in the Mandarin Oriental, Taipei.