Dr. Idriss

Brand Identity, Brand Guidelines, Packaging, Design Direction

Dr. Idriss is the brainchild of New York based dermatologist and social media darling, Dr Shereene Idriss.

Following an internal renaming and repositioning exercise, we worked to establish a playful, iconic and knowledgeable visual language. A lowercase ‘i’ serves double duty as an exclamation point, signalling a call for help.

Studio Team:
Craig Ward — Design Direction
Saana Helsten — Sentior Designer
Darren Dutch — Production Design
Lisa Edwards — Project Manager